Sunday, November 1, 2020
Sleep Historic
Monday, October 12, 2020
My First (and Hopefully Last) 1-Star Review
I received my first one-star review for one of my books. It happens, but thankfully it wasn’t for the content but instead, how the work transferred over to someone’s Kindle device. I’m not very technological so I don’t know how the final manuscript looks on theirs but when I used mine, it was fine. Indicating the light was too bright, I’m not sure what could have caused that. What I do understand is that all books are not meant for electronic reading. Ones that have a lot of pictures are nice to share on devices such as Kindle so the pictures can be color. Printing color books cost a lot of money which is why you usually see black and white when the focus is on the text over the photography. This book does feature some photographs where I figured a Kindle or other e-reader device would be nice to show the photographs in color as well as to be able to zoom into certain pictures. Well, not every book was meant to be shown electronically but I’ll keep working on a way.
With what I just said on my mind, I wanted to mention the importance of reviews...well, good reviews, that is. So, with a one-star review hindering future sales, the importance of reviews is key to increasing not only sales for an author, but exposure. Please remember, if you read a book and enjoy it, please share the love with the author and let them know by leaving a review. Also, the more reviews a book gets, the more willing the company, for example, Amazon, will promote the work – in essence helping the author make more sales. And hey, if you don’t like the book, let them know kindly with constructive criticism. What I learned early in writing and taking writing courses was constructive criticism, even though less harsh, helps not only tell the author what they did wrong but more so a reasoning behind it and what they could do better next time. You can’t fix something if all someone does is bash it so even though the one-star review hurts and I wish they would have been more lenient in the rating, the criticism being as constructive as it was, helps me better the book and final product. But, also, please help an author (like me) and if you’ve enjoyed something you read, please leave a review.
Tuesday, September 8, 2020
History of the Sprouse-Reitz Five and Dime Store
I was always curious of this former retailer's history since coming across an abandoned storefront in the old main street of Lowell, Arizona. The red tiles brought me to a mid-century time when people walked main street and shopped for everything they needed – much different than going to big box retailers and malls today.
Robert A. Sprouse founded Sprouse-Reitz five and dime store in 1909. Robert Sprouse started out as s a traveling peddler but being unable to carry all the merchandise his customers wanted, he decided to open up his first store. The company’s headquarters were first in Tacoma, Washington but moved to Portland, Oregon in 1919. There were over 350 stores within twelve western states at its peak. The average size of each store was between 14,000 and 15,000 square feet.
Sprouse-Reitz continued to expand by the 1960s and a store opening in Healdsburg, California, an advertisement promoted, “Two checkout stands for your shopping experience,” in a building that had air conditioning. During the mid to late 1980s, the company began its decline. In 1989, Sprouse-Reitz rebranded by changing its name to just, “SPROUSE!” In the middle of the following year, then CEO, Robert Sprouse II, who owned 80% of the company votes, changed the company’s focus in an attempt to rejuvenate sales.
Before, Sprouse-Reitz had numerous departments including candy, notions, drugs, shoes, tin ware, crockery, plastics, and even pets. In 1990, within 287 stores, Sprouse changed the departments to include only six areas he and others in the company thought that other retailers were lacking. These six departments were housewares, home furnishings, apparel, crafts, toys and paper products (including greeting cards and wrapping paper). Robert Sprouse stated that, “What we’ve had to do is reposition our merchandise mix and work a little harder on our presentation.”
During the early 1990s, some of the stores branched off to become independent while others turned into Ben Franklin stores. The change of direction did not help enough and they continued to struggle. Sprouse-Reitz was sold to SR Partners Incorporated for $22.9 million. Sprouse family members remained advisors after the sale. A couple of years later in December 1993, Sprouse liquidated and closed its last eighty-four stores. By early of 1994, all stores were closed after they were unable to find a buyer in time before filing for chapter 11 bankruptcy.
Friday, August 21, 2020
Quarters a Plenty in the Arcade
Tuesday, July 7, 2020
Why Are They Called Junk Piles?
One day I hiked an old, torn up railroad
in Southwestern Arizona to journey for a day in the desolate desert, not seeing
a single person. Often times I wandered off the railroad to find any remnants
of past life and a few times ran into trash heaps off the side of the railroad.
Most everything was broken as they lied for years and decades in the hot, desert
sun but walking around, many random items can be found such as a 1960s
Huckleberry Hound toy.

